AL: Guest Messaging Template Tags and Policy Reference

Template tags allow the system to automatically insert guest-specific data (like names or confirmation numbers) into a message. Usage policies define what content is prohibited on the messaging platform.

Category	Detail	Limit/Policy
Common Template Tags	Guest's First Name	{First}
	Guest's Last Name	{Last}
	Guest's Room Number	{Room}
	PMS Confirmation Number	{ConfNo}
	Arrival Date	{ResStart}
	Departure Date	{ResEnd}
	First name of the ALICE user sending the message	{User.FirstName}
	Value of a custom ticket field (e.g., Party Size)	{value-of=[Service Option Name]}
Prohibited Content	Messages related to Cannabis (marijuana) or CBD	Strictly prohibited by Twilio carriers. Accounts may be suspended.
SMS Character Limit	Characters per segment	160 characters. Messages longer than this are split.
MMS (File) Limits	Number of Images	Up to 10 images.
	Combined Image Size	5MB combined size.
	File Types Allowed	.jpeg, .png, .gif, .pdf.
Opt-Out Policy	Automated Compliance Message	Sent with the first message: "To no longer receive messages, please reply with STOP."

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